The idea of finding new customers is probably appealing right?
Well, what if I said all you have to do is have a simple conversation and tell this person all about you, your company, and the problems you solve and you can have a steady stream of warm leads seeking you out?
Probably sounds too good to be true, right? Well, maybe I oversimplified it a little...but not much!
Before I get too far ahead of myself let’s backtrack and get you up to speed. First of all what is outreach marketing?
According to one source “outreach marketing is the practice of seeking out individuals or organizations that have a shared interest in what you or your company has to offer.”
Another says “outreach marketing aims to take marketing back to its roots and focuses on a human to human connection and the basics of consumer psychology. It’s...as simple as connection with your consumers instead of a process of marketing at them.”
Ok, that’s simple enough.
But what about those interviews I mentioned?
Easy, podcast interview marketing is simply the process of offering value (your knowledge, your stories, and your advice) to a podcaster’s audience. If the podcaster feels you have enough value to share they will invite you for an interview. And this is where outreach marketing comes into play.
Once you begin to secure interviews and share value with the audience those listeners can become warm leads for you.
Think about it, you just spent 30 minutes to an hour inside their head. You spent that time speaking directly to them, sharing your stories, imparting your advice, giving value.
There’s an old saying that people buy from people not companies. What better way to give your company a face, a story, and a mission than for the CEO or other leaders to get in front of an audience and make a real human to human connection.
After the interview some of those listeners will be intrigued by your message and will want to continue to develop a relationship. Those that connected deeply with you will seek you out on social media, sign up to your mailing list, or even make a purchase.
Check out the next post to get a glimpse into the ways you can turn those listeners into leads.